In our last installment of this series on the 5 P’s, I went over promotion and how important it is to making sure that your product sells. In this installment, we’re going to cover the 4th of the 5 P’s. It’s called Presentation. Many say that presentation is everything. This is very true and in this article I’m going to explain to you why and what you can do to make sure your presentation is as professional as possible. After you’re done reading this, you should have a very good idea of how to present your latest gizmo.

Think about when you go to a restaurant. The waiter doesn’t just take your food and plop it on a plate. Ever notice how the entrée is just so with the vegetables and rice complimenting it just right. The plate almost looks like a picture. The meal looks as good as it tastes. Sometimes it actually looks better. But that’s another story.

With Internet marketing, presentation is just as important. You can’t just put up a web site that looks like a piece if garbage. Trust me, nobody is going to take it seriously if it’s not well done, especially today where the competition is so fierce.

Not only does the site itself have to look good, but the offer you make has to be presented in the best way possible. When the waiter brings you your food, he doesn’t say to you, “You’ll like this meal because you’re eating at Joes.” He says, “This is the tastiest steak you’ve ever eaten and it will leave you completely satisfied.” That’s what you want to hear when you go out to eat, that the food tastes good and you won’t be hungry after eating.

Well, you need to do the same thing with your web site and product. You have to tell your prospect what your product is going to do for them, how it’s going to make their life better.

I hate to say this, but if you’re selling a stereo system that’s 500 watts and has mega speakers, the prospect isn’t going to care about the specs. The prospect wants to know that when they listen to this stereo system that they’re going to be totally blown away by the sound, that it will feel like the musicians are right in the room with them. That is what they want to hear.

Don’t confuse features with benefits. People don’t buy for features, unless they are so technically savvy that they know what a 500 watt system is going to sound like. Many people will not. So tell them that it will sound like the musicians are in the room. Don’t bore them with facts and figures. They don’t care.

The way you present your product or service can very well make or break a sale. So make sure your presentation is professional and appeals to the prospects emotions and what they want, not need, want.

There’s a big difference.

In our next installment, we’ll be covering the last of the 5 P’s.

See you then.